Cincinnati Bengals are a professional American football team based in Cincinnati , Ohio . They are currently one of the teams in the North Division of the American League . They joined the American Football League in 1968 and became a full member of the National Football League when they merged in 1970 . The team was formally established in 1967 under the leadership of Paul Brown. From 1946 to 1962, he achieved a 75.9% victory rate for Cleveland Brown and won four times as the head coach of the National Football League . The team entered the Super Bowl in 1981 and 1988, but failed to win the championship. Many customers repurchased our Cincinnati Bengals sports face masks.